



Catharina ten Thoren
Founder | CEO | COO | DJ | Actor |
Catharina ten Thoren is a visionary entrepreneur and the driving force behind German Mascots and the internationally renowned entertainment brand "Drago the Dragon."
Utilizing a unique combination of strategic brand building, creative design, and deep market insight, she delivers emotional experiences that captivate generations and provide brands with a distinctive identity.
About Catharina
As a specialist in high-caliber character design and event entertainment, Catharina ten Thoren has played a defining role in shaping the landscape of modern mascot brands.
Her work seamlessly integrates creative storytelling with professional Intellectual Property (IP) management. She possesses a distinct expertise in bringing unique brand personalities to life, strategically positioning them across sports, major public events, and corporate communications.
Core Competencies & Expertise
- Brand & IP Development: Conceptualization, design, and long-term strategic management of mascot and entertainment brands.
- Creative Entertainment Management: Planning and execution of live performances, event integrations, and fan engagement on an international scale.
- Premium Project Management: End-to-end consulting and support for B2B clients, associations, and clubs—from the initial sketch to final brand activation.
Philosophy
“A character only truly comes to life when it evokes genuine emotions.”
Guided by this principle,
